Since the mid 1980’s Beck’s beer have commissioned contemporary artists to design limited edition labels for their bottles. Contributing artists have included Tracy Emin, Jeff Koons, Gilbert and George and the Chapman Brothers amongst others.
Ad agency Mother asked Village Green to re-design the labels as montages for a campaign celebrating 25 years of successful collaborations. Crafted to scale on actual bottles, the images were used across a series of outdoor and press media.
Village Green create engaging visual ideas for a wide range of clients from global consumer brands to local arts institutions, internationally renowned music artists and first time authors. We are a creative agency whose practice includes graphic design, image making, creative strategy, branding, art direction and digital design.
Our broad output is characterised by a keen sense of the commercial environment coupled with unique and incisive ideas that add value and engage the right audiences.
Intuition, process, craft and meticulous execution are key to our practice. Industrious and collaborative relationships with clients are highly valued.
Recent clients include, Nike Inc, Barbican, British Film Institute, Granta, Becks, Eurostar, Sky, Resolution Property and Universal Music.